FOR TECH FIRMSCold email & appointment setting

We book sales-qualified meetings with your ideal clients. You just show up and close.

Specialists in three markets

What we do

New business, without the guesswork.

We run your outbound end to end. You or your sales rep just take the meetings and close the deals. One good client can be worth years of work, so a few extra each year adds up fast.

Target account list

CompanyTitleFit
Dental group · 85 staffOwnerA
Regional bank · 650 staffCISOA
SaaS startup · Series ACTOB
Manufacturer · 120 staffCOOB

Every address verified before sending

01 · Who we reach

The right people, at the moment they need you.

Outbound works when it reaches the right person at the right time. We combine data providers with manual research to find companies that match your ideal client, then put the ones showing signs of need at the front of the line.

  • Matched to your ideal clientIndustry, size, region, tools in use and hiring activity.
  • Timed to real signalsHiring, funding, leadership changes, compliance deadlines and contracts nearing their end.
  • Every address verifiedChecked before we send, so bounce rates stay low.
Quick question about the new officeReplied

Version B · 1 of 3 versions being tested

02 · What we say

Emails written for one reader at a time.

Short, plain emails built on real research into each company. We agree the offer with you before launch, and keep testing until we know what earns a reply.

  • A real reason to writeEvery email opens with something specific to that company.
  • Offers crafted with youWe agree what we're offering and how to frame it before anything is sent.
  • Your domain stays protectedWe send from separate, warmed-up domains, checked daily. Never from your own.

Monthly performance

Prospects emailed1,500
Positive replies30
Meetings booked13
Meetings held12

Sample data

03 · What you get

Qualified meetings, with the context to close.

When a prospect replies, we answer quickly during your business hours, handle their questions and book them straight into your calendar. Each booking lands in your CRM with notes, and each week you get a short review of what worked and what's next.

  • Notes with every bookingWho they are, what they need, what they use today and their timeline.
  • A weekly reviewMeetings booked, what earned replies and what we're changing next.
  • Works with your CRMHubSpot, Salesforce, Pipedrive, Close and others.

Who we work with

Three markets, known in depth.

Signals we watch for

  • Open IT support roles
  • Cyber insurance renewals
  • Office moves and fast hiring
  • New compliance requirements

Meet businesses that are outgrowing their IT.

Referrals built your business, but they can't plan your quarter. We find businesses that are outgrowing their IT, whether that's a provider, a break-fix tech or one overstretched employee, and book you in with the owners and operations leaders who sign.

  • Right-sized accountsCompanies in the size range and region you serve.
  • Decision-makers, not IT adminsOwners, COOs and finance leads who approve a switch.
  • Back in touch at renewalIf a prospect says not yet, we note when their contract ends and follow up before then.

Why Cerevon

Every meeting earns its place.

Qualification check

  • Matches ICP (industry, size, region)
  • Decision-maker or direct influencer
  • Confirmed pain you solve
  • Budget & timeline discussed
  • Calendar invite accepted
Sales-ready ✓

If it isn't qualified, it isn't booked.

Before the first email goes out, we agree in writing what a qualified meeting means for you. Every prospect is checked against it, so your time goes only to people who can buy.

  • You set the criteriaWho to target, who to rule out and what counts as a good meeting.
  • Only meetings held countA booking counts toward your results once the meeting takes place.

# cerevon-pipeline

KN
Kieran · Cerevon

Booked: COO, 120-person accounting firm. Unhappy with their current IT provider; contract ends in Q1. Notes are in the CRM.

YOU
You

Exactly the profile we want. Thanks.

KN
Kieran · Cerevon

Reminder sent. Confirmed for tomorrow at 10am.

Direct access. Full attention.

I plan and sign off on every campaign myself, and work inside your Slack and CRM. There's no account manager in between. You deal with me.

  • No hand-offsThe person who writes your campaigns is the person you talk to.
  • Meetings that holdConfirmations and reminders for every call, and rebooking if anyone misses.

What's different this time

Last agencyCerevon
A meeting countsWhen it's bookedWhen it's held
Who shows upWhoever said yesFits your criteria
The offerA generic pitchCrafted with you
Your domainPut at riskNever used
You payEvery month, regardlessFor results

Burned by an agency before? Fair enough.

If you've paid for meetings that never happened, or calls with people who could never buy, you're right to be wary. Everything here is set up so that can't happen: you decide what counts, you shape every offer, and you only pay for results.

  • Performance pricingYou only pay when we deliver results.
  • Your reputation stays safeWe represent your brand with integrity and grace, and every offer is crafted with you before anything is sent.

Our process

Live in weeks, not quarters.

One 30-minute onboarding call to agree who to target and what counts as qualified. You help shape the offer; we handle everything else. Your first qualified meetings land within 21 days of launch.

Book a call
  1. 01

    Discovery

    We learn your offer, your best clients and how you sell, then agree on who to target and what a qualified meeting looks like.

  2. 02

    Lists and messaging

    We build and verify your prospect list, set up your sending domains and write the emails around the offer we agreed.

  3. 03

    Launch

    Campaigns go live from warmed-up domains. We test angles and offers, and put more behind whatever earns replies.

  4. 04

    Meetings on your calendar

    Qualified prospects are booked straight into your calendar, each with notes on who they are and what they need.

Next step

Let's get you in front of your ideal clients.

Got 30 minutes? Let's see how we can work together.

You'll speak with Kieran Nguyen, founder of Cerevon.